corporate culture design
corporate culture design
Embedded Files
Problem Statement
Problem Statement
Design actionable behavioral principles to bring life into the company's mission statement and values.
End user: Internal stakeholders at a startup, ex: research assistants, engineers, project managers, product managers, founders and more
Approach
Approach
User Research
Ideation session with the team, where their voices were captured to understand their understanding and vision of the company's 5 pre-defined (and registered) values.
Grouped voices and highlighted repetitive voices that needed attention.
Design & Communicate
Created a principle for each grouped voice category based on a thought process (shared below).
Presented the principles to the co-founders, which were approved.
Surveyed the internal stakeholders to vote for the top 10 principles to implement in the company for the next quarter.
thought process
thought process
Refrain from buzz/big words
Make them simple so it strikes a chord when you read it
Simple, concise and specific
Rememberable
Directly relates with our day-to-day operations
Actionable, so communicates the corresponding behaviour
Tools
Tools
Ideation Platform
Article on Corporate Design for Startups
solution
solution
The part of the solution that I can share on my portfolio are some examples of actionable principles that defined the behaviors aligning with the 5 core values.Â
Sharing some examples below. The principle highlighted in green is the recommended way of creating principles going by the 6 criteria for creating actionable principles to bring about meaning to the company's mission statement and values.
Refrain from big/buzz words
Refrain from big/buzz words
Embrace inclusivity and diversity
Judgement is the last thing to do
Simple, concise & specific
Simple, concise & specific
Learn and share
5% time every week towards learning new
Rememberable
Rememberable
Find First, Solve Later
Try Again, differently this time
Directly related with day to day operations
Directly related with day to day operations
Synergy between Company and Individual Goals
Dig Deep to the Roots
Phrase them such that it strikes a chord
Phrase them such that it strikes a chord
Collaborative & Respectful Tone
Try Again, differently this time
Actionable, so communicates the corresponding behavior
Actionable, so communicates the corresponding behavior
Commit & Do, or Reflect & Communicate
Mentor each other, and with Constructive & Actionable Feedback
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