AI Assistant & Mobile App Platform

Problem Statement

Improve mental well-being of informal caregivers to people living with Dementia and support them in the caregiving journey with time-relevant tools and personalized microlearning.

End user: Informal caregivers

Solution

Caregiving Companion & Assistant

Product Features:

Daily inspiration to create a positive outlook
Journaling for tracking own well-being and reflecting on care-recipient's well-being
Weekly report to visualize the progress for both
Personalized micro-education on self-care and caregiving strategies
Easy access for emergency resources and nearby available resources

Find more here as published on the National Institute of Health (NIH) website.

contributions

Led it from 0 to 1 from the idea proposal stage to MVP of AI assistant and mobile app

Connected with informal caregivers with online outreach (pandemic times) and find participants for longitudinal research.
Networked and built strong relationships with experts including neurologists and top caregiving coaches in the US for product feedback
Led 10+ user studies including surveys, focus group studies and one-on-one discovery interviews
Conducted extensive market research to understand the market landscape and the competitive market opportunity
Analyzed user data and prioritize unfulfilled and latent user needs
Brainstormed on directions, specific solutions and defined features in detail of the shortlisted solutions
Sketched quick and rough wireframes to directly address user needs and give a starting point and clear directions to design team to start with
Managed about 10+ UI/UX design interns and iterated on mobile app design with user and expert feedback loops
Created product positioning, business model and pitch decks for fundraising

process

Human Centered Design (HCD) Process

User Research

User research to understand journey, pain points and prevalent solutions
Expert interviews to understand the industry standards and potential for new directions of impact

Ideation and concept generation

Ideation on solutions and feedback loops with end users and experts
Iterate on target segments and persona, and finalize
Targeted brainstorming on solutions for prioritized persona
Feedback loops with end users and experts

Market research

Market research on competitive landscape to analyze unmet and unfulfilled market opportunities

Prioritize

Finalize product requirements, business model, product positioning and go to market strategy.
Iterate on product MVP
Create pitch deck versions for fundraising