Problem Statement
Problem Statement
Embedded Files
Young newly graduated out of college - life is great, there is money to spend, they buy a car, go out for nice eating and drinking places, they spend money on travel. Life is great.
Fast forward a few years, they get married, have a kid. Their expenses shoot up. They take loans to buy a house, a better car. They are still paying back their student loans.
They earn enough, but are still living paycheck to paycheck. It’s terrible!
End user: Millennials
Customer Voices
Customer Voices
Team Brainstorming
Team Brainstorming
Solutions
Solutions
Meet Niki, an AI-powered personal assistant that will help customers at every step of their journey in buying Mutual Funds
Major contributions
Major contributions
Led the team through Human-centered product innovation processes from opportunity identification stage to MVP development.
Led user studies including surveys, and one-on-one customer discovery interviews
Analyzed user data and prioritized unfulfilled and latent user needs
Conducted extensive market research to prioritize target segment and unmet market opportunity
Navigated the team through ambiguity on directions, specific solutions and defined features of the finalized solution
Ideated and prototyped wireframes to directly address user needs and give a starting point and clear directions to design team to start with
Partners
Partners
Google Sites
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